Experience
IIM-A
2014 - Present
Visiting Faculty
Teaching Innovation to the PGP II and PGPX students
Also taught Written Analysis and Communication (WAC) to PGP I students for 4 years
Saregama
2009 - 2012
CEO 2009 - 2012
Saregama, part of the RPG group, is into music (owns over 300,000 songs), TV production, devices and movies (has produced several films, including 4 during his time at the helm)
SAB Miller
2006 - 2008
Marketing Director 2006 - 2008
Was marketing director for India for SAB-Miller, looking after classical brand marketing, marketing services and also some sales functions like Key Accounts, Modern Trade, Presence and Activations. During his time, the gap between SABMiller and the key leading competitor had narrowed significantly
Reckitt
2000 - 2006
Marketing Director, Holland 2005 - 2006
Joined the Netherlands team in the thick of a price war amongst retailers. With no sales director after a while, was also helping the GM in this aspect. Also helped combat a decline in one of the key brands.
Head, Innovations, Automatic Dishwashing 2003 - 2005
Headed Innovations for RB's flagship category, working closely with R&D and key markets to ensure a ten year pipeline existed for new products. Worked on high-investment, totally new projects, including the now-launched Quantum platform
Category Head, Fabric Softeners and Ironing Aids Manager
2000 - 2003
Headed this $150mn category for RB for three years, shortly after the merger between Reckitt & Colman and Benckiser. Put together a series of innovative launches and worked closely with key markets & R&D to share a common vision for the category
British American Tobacco
1997 - 2000
International Brand Manager 1999 - 2000
Led Pall Mall globally, after a successful stint launching it in Russia. Was also responsible at this time for helping integrate the Rothman's brand of the same name, post the merger
Group Brand Manager 1997 - 1999
Launched Pall Mall in Russia and led it to a very high market share within a few months of launch, in the face of stiff competition from a well-entrenched Phillip Morris. Later, for a while, managed the local brand, Yava
P&G
1993 - 1997
Marketing Manager, Bangladesh & Sri Lanka
Assistant Brand Manager
Personal Cleansing and Haircare
Part of the team that launched haircare (Pantene Pro-V) in India and later Bangladesh.
In India, led the salon program and also worked on a global innovation for the Indian market along with the R&D team based in Japan. Also worked on Ganga and Vigil, soap brand of P&G Godrej